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July 28, 2008


Can someone explain why "The avatar," Second Life is #1 on the list?


I can't explain why the avatar takes the top spot on the MIP 50. However, here's a portion of what Managing IP had to say:

"No conference on intellectual property today, it seems, is complete without a session on them; no textbook or learned article comes without a reference to their implications for IP rights owners. Wherever you look, people are talking about online worlds such as Second Life.

The threat is clear, even if the extent is not yet known. These imaginary worlds potentially offer many of the same problems as real worlds – counterfeiting of trade marks, genericization, copyright infringement – with the added problem that no rules have yet been established. Imagine trying to protect your rights in a newly established country with no IP laws or enforcement mechanisms in place, few barriers to entry for pirates, and no way to track down apparent infringers."

Hope that helps.


Sherry Knowles, I love you.

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