Technology Transfer Tactics will be offering a webinar on "Protect Your University's Patents while Avoiding 'Troll' Allegations" on December 15, 2016 from 1:00 to 2:00 pm (Eastern).  Mary Anthony Marchant of Morris, Manning and Martin, LLP will help attendees identify when to assert university IP rights, and how to do it in a way that staves off bad PR related to misconceptions of troll-like behaviors.  The webinar will cover the following topics:

• Defining the differences between trolls and universities as NPEs
    – Federal Trade Commission’s Patent Assertion Entity activity
    – Government Accountability Office Report to Congressional Committees on factors that affect patent infringement litigation
• Key Issues for the university and TTO to consider, including:
    – Public relations with faculty, administration, alumni
    – Protecting university technology and sending a message to potential infringers
    – Public institutions as good stewards of taxpayer funds
• Proactive PR best practices
    – with faculty and other internal stakeholders
    – with the court of public opinion
• Examples of positively and negatively viewed suits from several universities, including:
    – RPI v. Apple
    – Harvard v. Micron and Global Foundries
    – Carnegie Mellon v. Marvell
    – WARF v. Apple

The registration fee for the webinar is $197.  Those interested in registering for the webinar, can do so here.