Will a rose by any other name . . .?
By Kevin E. Noonan --
As part of his remarks during the Keynote Luncheon earlier today at the Biotechnology Industry Organization (BIO) International Meeting, New BIO Chairman of the Board Ron Cohen announced that BIO will be changing its name to the Biotechnology Innovation Organization. The change "better expresses the essence of what our member companies represent," according to Mr. Cohen, who is also CEO of Acorda Therapeutics. Jim Greenwood, longtime BIO President and CEO, called it "a great move that will help clarify for policymakers and the public the heart of our industry -- scientific innovation that will help to heal, feed and fuel the world."
The change will be effective early in 2016. At least they won't have to change the monogrammed towels.