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Comments

The authors didn't mention how to deal with 3rd party payer effects. You can buy coffee directly from starbucks or a computer from Apple. You don't need to ask your doctor if you can buy a coffee and then have your insurance provider tell you that you should buy Folgers instead of Starbucks. Isn't that the real issue?

Also, there is already a common misperception that branded drugs are better than generic drugs. People tend to buy Tylenol instead of generic acetaminophen.

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